Marcel Schmid, the founder and Chairman of IFA Ltd., originally was a journalist and producer in the fields of print media, radio and TV. In 1993 he started to specialize in sports marketing and founded Art und Weise AG. He launched the International Football Arena conference in 1999. Marcel is also the chairman of Onegoal Ltd., a players’ management agency operating in the main football markets.
Business Development/Marketing Manager
Michael Stracke started to work for IFA in 2010 to provide expertise in all business development and marketing-related areas. He had been with agencies in three countries (Germany, Canada, and Switzerland) for the past ten years, spanning marketing, events, advertising, content creation and sponsorship.
Assistant to the Chairman
Loredana Rullo joined IFA in May 2012. After completing her commercial apprenticeship in an international medical company she gained her first experience as an assistant in the marketing services department. The last 9 years she worked as an assistant at the Chamber of Commerce in Solothurn where she expanded her knowledge and improved her organising skills. She is the PA of Marcel Schmid, founder of the IFA.
Steven G. D. Hargitay, Partner, ecn Ltd, and Media & Communications Adviser to the International Football Arena Ltd. Steven studied law in Zurich, followed by a MassCom degree obtained from Goldsmith College of the University of London. After stints with the BBC and independent producers, he joined communications strategy advisers ecn Ltd. He continues to produce and co-produce documentaries, often with a sports content (such as the award-winning socio-political film "Fire in Babylon"), and focuses on communications and media issues for international clients.
Chief of Staff
Corinne Bernegger joined IFA in October 2012. After completing her commercial-banking apprenticeship, she worked in private banking for 10 years. For over 5 years she worked for the Sports & Entertainment Desk at various well-known private banks in Switzerland, taking care of international clients from the world of sports. She is the project manager of IFA Zurich.